BALMAIN Pre-Fall 2024 Collection: SEA, SUN, & CROCODILES

 

Creative Director Olivier Rousteing invites you to embrace the endless summer of Miami with Balmain's Pre-Fall 2024 collection, a vibrant celebration of color, contrast, and playful style. 

Rousteing, inspired by the multicultural metropolis of Miami, believes that "we could all use a little more joy in our lives," and this collection is a testament to that sentiment. The campaign features the iconic Candice Swanepoel, who embodies the collection's bold, graphic, and coastal spirit.


Drawing inspiration from the works of Pierre Balmain, Rousteing incorporates the designer's signature graphic elements, including bold stripes, op-art illusions, and exuberant harlequin motifs. This collection is a symphony of color and pattern, a playful celebration of style that captures the essence of Miami's vibrant energy.







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