Revamped in 2013, our Hero from Max Mara continues to be a coveted It piece a decade later, worn by our favorite celebrities and style stars. With its specially crafted plush fabric, this iconic teddy coat is both glamorous and playful—the perfect day-to-night essential. There’s so much to love, from the oversized silhouette and double-breasted closure to the longer length and dramatic lapel. Every detail promises cozy, statement-making style all winter long.
Designed in 2013, the Teddy Bear Coat was inspired by an archival garment from the 80s and immediately became an it-coat. Stars and influencers loved its perfect alchemic blend of glamour and playfulness. Its special camel-hair texture on a silk base is created using sophisticated technology developed by the creative team with an Italian supplier, capable of producing a unique faux fur. The coat's abundant volume is a celebration of the opulent extravagance of this fabric.
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