New Opera Haute Couture Collection by Pronovias

The new Atelier Pronovias collection transmits the emotion and artistry of the opera, an art form very dear to the heart of Pronovias Group Chief Artistic Director Alessandra Rinaudo. Here she explains why, and what makes Atelier Pronovias different to the other collections she designs.

“I am very Italian. I love to be Italian. For this collection I was inspired by the opera. Why? Because I think it’s the highest from of art,” she says. “I remember the first time I went with my father to La Scala in Milan. I fell in the love with the singers, the dancers, the orchestra, and of course the costumes. I could feel the commitment, the way they all work so hard together to achieve absolute perfection.”

This ‘commitment to perfection’ is something Alessandra relates to when creating Atelier Pronovias gowns, which are made to order in Pronovias Group own atelier in Barcelona. “I think it’s very similar to what we do here every day. Our seamstress and patternmaker and me, we work together as a team. We don’t stop. We do and re-do and do again until we achieve perfection. It’s a very ‘couture’ way of working for brides who want a dress like no other.”

The breathtaking dresses of the new OPERA collection have been designed to put the bride in the spotlight and transmit the excitement of those first ‘operatic’ moments when the orchestra strikes up and the red curtain reveals a world where art, fashion and beauty come together.

A fusion of chiffon, organza, glitter tulle and genuine crystals create a breathtaking haute couture look. With an ornate bodice and matching bridal jacket, and sculptural gathering over the back skirt.

A sensual gown in luxurious draped georgette with an architectural neckline finished with a Mikado bandeau. A deep plunge back and front split add high-fashion accents for the sophisticated, modern bride.