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The Perfumer’s Craft: Fragrance & Emotion

Notes are no longer reserved for just one gender. Many of the new fragrances joining the market have a recurring theme: they're 'genderless'.


Be this thanks to a cultural shift, buying habits or a focus on the craft of fragrance, for perfumer Francis Kurkdjian it’s extremely welcome. "Gender stereotypes occur just through education. It’s like pink and blue; if you leave kids with both pink and blue things, there’s no reason why they should choose one over the other. Similarly, an ingredient doesn’t tell you anything about gender, so if you are a man I won’t tell you, 'You need to wear patchouli or musk'," he says.
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Realising Creative Director Alessandro Michele's floral vision, Gucci's The Alchemist's Garden collection - blended by master perfumer Alberto Morillas - invites the wearer to step into an abundant oasis flourishing with plants, flowers, insects and birds.
An expression of absolute femininity, A Song for the Rose is a floral fragrance enhanced by a melody of sweet musks and woody notes. Build a unique sillage by layering this eau de parfum over an oil or acque profumate from the collection, in the same way an alchemist would combine simple ingredients to create something extraordinary.
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Calvin Klein’s CK One fragrance is naturally clean, pure and contemporary with a refreshingly new point of view. The light, relaxed scent is designed to be used lavishly; it can literally be splashed all over the body.
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Baccarat Rouge 540, is an Eau de Parfum born from the encounter between Maison Francis Kurkdjian and Baccarat, as a celebration of the 250th anniversary of the iconic crystal house.A unique oriental floral fragrance suitablefor both men and women, Baccarat Rouge 540 lays on the skin like an amber floral and woody breeze. A poetic alchemy composed by Francis Kurkdjian, where the aerial notes of jasmine and the radiance of saffron carry mineral facets of ambergris and woody tones of a freshly cut cedarwood, creating a graphic and highly condensed signature.

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