Close up: Balmain SS18 menswear collection

Thus in this collection Rousteing etched his Frenchness in Balmain’s florid couture cursive. He translated Marinière Breton stripes so beloved of Gainsbourg into monochrome, then Balmain-ized them still further but translating them into glittering sequined jackets.



He accented these stripes with a nautical anchor logo, sometimes delivered in crystal. There were also some gently loving homages to canonical chapters of French fashion: Chanel-esque jackets pour les hommes; high-jacketed tuxedos à la Mugler; a spot of Safari—and even a recurring glasses style—that whispered of Yves Saint Laurent.

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