MUST HAVE: Beautiful pieces are meant to be passed downs by Cult Gaia

As proved by her famous Ark bag, Cult Gaia founder Jasmin Larian's skill lies in her ability to craft ultra-covetable pieces that won't break the bank. Not a bad combo.

This season it's about: The leisurely cool synonymous with west coast girls, found in tan-flashing cutouts and easy day-to-night dresses. The reincarnation of her best-selling Willow dress—updated for Resort with puff sleeves—is the must-buy.