Piccioli, much loved in the industry for his warmth and down-to-earth lack of snobbery, felt the rupture of the past two years meant it has finally come time to put words and fine intentions into action.
“I’ve been talking for a long time about making a shift, embracing a new generation, a new world,” he said. “And also to be leading a change. You know, Mr. Valentino took part in engaging with youth in the ’60s. That was a revolutionary time. So I think this is my way of doing that today: keeping the codes and the couture values, and talking about a beauty which is about humanity and a shared wardrobe.”